Using logos in banner designs

Logos are used in web banner designs for the sole purpose of branding for getting more people to know about your company. Certain branding banners are created only when a company logo is finalized, for instance, coke and Microsoft use such branding banenrs. While, most new companies use banner ads for announcing the dates on which their services will be available in market. It can be commonly observed that only those companies use their logos in banner ads which have a strong existing brand and also have large advertising budgets. Here, it can be inferred that majority of companies tend not use their logo or company name in a banner ad as it does not yield high CTRs.

Such companies can lead successful banner ad campaigns by emphasizing on strengthening the appeal of the banner design. If incorporation of company logo within the banner is necessary, then try not to make it your central point. Instead, make action calls such as “Buy Now” the primary focus of the banner ads.

Logos in banner designs can also be beneficial if they are keywords. For instance, by using a keyword as your logo in the banner ad will increase the likelihood of the hosted website to show up in the top query results of the keyword. This will significantly narrow done your targeted audience and direct more potential customers to your banner. Despite the beneficial uses of logo in web banner designs, they tend to generate the least click through rates.