Guidelines for selecting a logo design

Essentially, logo designs are industry specific and have distinct features suiting the business and market requirements. However, from a generalist view, all successful logos have similar features. Here are some guidelines for choosing successful logo designs. For instance, in the case of text logos, the typefaces used for the letters would represent particular qualities and are chosen according to market requirements. Designers incorporate typefaces in their logos as per the required market image of the company. For example, scrip fonts represent elegance; bold fonts symbolize power and strength, while a slanted typeface conveys dynamism or movement.

Symbol logos represent abstract or actual images of a business. As symbol logos do not convey a clear-cut message as text logos do, they provide a wide base for open individual interpretation of the business and may even create a totally new meaning of the symbolic design. For instance, the swoosh symbol of Nike was not initially associated with the company, but after its increased popularity, the swoosh symbol automatically brings the Nike brand in mind. Similar examples include golden arches of McDonld and the Adidas symbol logo. Hence, for selecting a logo design, consider the market image you want to establish and choose a logo symbol accordingly.

Logos incorporating both text and symbols are also very popular. There are many options to browse before selecting a logo design. A logo design should only be chosen by first assessing the probable interpretation of the design by the market audience.