Compressing animated GIF banners

Compression of file formats is a standard procedure used to make the file stream more quickly and to make its data stream smaller in order for it to be transmitted quickly. In accord, compressions also allow reducing of the file size which is beneficial for quick loading of the banner. Standard requirements of web publishers necessitates compressing of animated GIF banners to suit the layout of the web page it is being hosted on. Extra care needs to be given while compressing GIF files as the data and small details of the banner design may be lost during the process.

There are two main types of compressions of banner designs. First type is the lossless compression in which the quality of the data or the quality of the banner design remains unaffected by the decrease in size. This commonly used for GIF formats such as for GIF animated banners. The second type is of Lossy compression in which the decrease in file size brings certain changes to the quality of the design such as loss of small details. This is often used to compress a JPEG image. However, for web banners ads, the Lossy compressions are mainly used that affects the quality of the image.

Banner Design Leader offers custom banner designs in multiple formats for hassle free uploading. Designing experts at Banner Design Leader take extra care of file sizes and formats without letting it affect the quality of the banner design details. Banner Design Leader also offers offline banners.